new e-commerce and content management platform which supports both online
stores and publishing has been launched by design and development agency Label
Yetti platform offers agencies the flexibility to build websites for clients
quickly and easily, on a secure and reliable infrastructure complete with
This easy-to-manage system means clients’ sites give
a smooth user experience across different devices, incorporating add-ons such
as Facebook and YouTube and supports payment gateways PayPal and SagePay – on a
technically robust platform.
Yetti also includes advanced search engine
optimisation features which can help sites rank higher in search engines.
was borne out of Label Media’s frustration at maintaining sites, often e-commerce
sites bolted onto other content management systems, which had been built and
added to by different people over the years.
Media’s team also noted agencies’ irritation at having to manage the build of complex
e-commerce sites, which were often restricted in their designs by the templates
on existing software platforms.
Simon Latham says: “We took the unusual decision to build and develop our own
system. We wanted to completely control the look of our clients’ sites and
could not find a solution that met our needs”
e-commerce sites for various clients was also time-consuming. Some were
out-dated and had been added to at various stages by different developers.
Label Media decided to build their own platform and make it resilient enough to
cope with the unpredictable e-commerce market. They used it for themselves and
transferred existing clients onto it. They were the first beneficiaries of a
platform offering fast and flexible use, backed up by cost-effective on-going
Media also had a lot of fun coming up with an appropriate brand. “There was a
lot of discussion,” says Director Richard Turnbull. “But we decided on Yetti –
reinforced with a double “t”.
are cool and we wanted to create a brand that people could identify with. It's
a bit more quirky than others and we wanted to reflect a difference with our
five years of 24/7 use, customer feedback and tweaks, Label Media are confident
they’ve found an ideal solution, and are ready to share it. As a hosted
service, Yetti comes with on-going technical maintenance and support on an
affordable monthly service charge.
now showing Yetti to various companies and the feedback has been very
positive,” says Simon Latham. “We’ve made it as cost-effective as possible, and
companies appreciate all the training and support that comes with it.”
is equally accessible for big and small companies. Yetti Builder allows front
end developers and designers to quickly build sites to their own specifications.
The platform gives total creative control, so the designer is not tied to a predefined
template as with many other e-commerce site models.
tried and tested cloud-based infrastructure makes the site easy to use and
manage, whether the client is adding content, managing orders or taking
who take up the Yetti service receive on-going, cost-effective high quality
support, removing the maintenance headache.
a site is in the e-commerce or publishing world, or both, it shares the same
administration system, which provides a smoother user experience.
Yetti is centrally maintained, bugs are fixed and features added across the platform.
Across the board updates are introduced routinely as part of the service,
ensuring clients benefit from cutting edge technology.
technically robust infrastructure, partnered with Rackspace cloud hosting,
means the system can effortlessly and rapidly expand to meet demand.
can make use of APIs in Yetti: ‘For
example, if a large e-commerce site has its own management system to cope with
price updates, they can plug it into Yetti and it can talk to it,” says Richard
features available to Yetti E-Commerce customers include:
Pricing tiers and pricing breaks
Multi-currency and multi-language facilities
User prompts and configurable alerts
Order management and stock control
editors can benefit from:
SEO management tools
Blogs and user feedback
Advanced media and document handling
Revision and roll-back system
Turnbull says: “Our main driving force is efficiency – for us and the customer.
As an agency ourselves we understand how important it is to produce high quality
sites quickly and make sure they’re easy to maintain."