Learning from JUMP 2012

By Paul Rufus
11th Oct 2012
Sadly I wasn't lucky enough to attend Econsultancy's JUMP 2012 conference held in London yesterday. However, I was really interested in some of the takeaways and soundbites from the various presenters, which I've reproduced below. Comments range from those related to search engine optimisation and design to e-commerce and email marketing.

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Facebook friends spend more at play.com

By Paul Rufus
29th Aug 2012
We have long been advocates if using social media to engage with consumers and drive online sales (you only need to look at the number of posts on this site relating to social media). It doesn't seem like a day goes by without a report or some data being released showing just how important it can be.

Recently, online entertainment retailer Play.com announced some very interesting analysis of sales generated through Facebook in particular.
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How Pinterest compares: driving sales online

By Paul Rufus
20th Aug 2012
I'm sure that you are already aware that social media drives traffic to your website. Which sites you should invest your valuable resources in is open to debate however.

There is little doubt that regular updates to your profile can help to attract new customers, engage existing customers and reconnect with those that may have previously visited your site.

Sadly, you can't simply put all your eggs in one basket when it comes to social media. An infographic published on esellermedia.com shows that Pinterest is becoming an increasingly important channel in the mix, especially if you are running an e-commerce store.
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Why you need to engage with social media

By Paul Rufus
3rd Aug 2012
Refusing to communicate by social media will be as harmful to companies as ignoring phone calls or emails is today. That is the assessment of research organisation Gartner.
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Facebook and Google+ profile sizes

By Martin Blackburn
3rd Jul 2012
Whilst working on some updates to our Facebook and Google+ profiles recently, I realised that I didn't actually know what size the cover photos or the profile pictures should be. So I started to dig, but after spending a while looking around and finding different sizes on the internet, I eventually ended up getting out the trusty element inspector to find the right sizes myself. 

So if you were wanting to design or update your own cover and profile pictures, here are the correct dimensions for both Facebook and Google+.
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Saturday and Sunday: the best times to tweet

By Paul Rufus
29th Jun 2012
Before I begin, I have to admit that I’m a bit of a Twitter addict. I’ve been ‘tweeting’ for a couple of years on a personal basis (follow me on @paulrufus) and for work (how about follow @yettipowered).
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